Designing Customer 360-Centric Recommender Systems: A Machine Learning Approach to Optimizing B2C Digital Sales and Engagement Outcomes . JAIPMST [Internet]. 2023 Sep. 4 [cited 2025 Nov. 29];8(9):1-21. Available from: https://morphpublishing.com/index.php/JAIPMST/article/view/2023-09-04