“Designing Customer 360-Centric Recommender Systems: A Machine Learning Approach to Optimizing B2C Digital Sales and Engagement Outcomes ”. Journal of AI-Driven Automation, Predictive Maintenance, and Smart Technologies, vol. 8, no. 9, Sept. 2023, pp. 1-21, https://morphpublishing.com/index.php/JAIPMST/article/view/2023-09-04.